Effective Date: March 21, 2026 | Last Updated: March 21, 2026
These Terms of Service ("Terms") constitute a legally binding agreement between you and PMU Pal, a brand operated by Raw Cosmetics Inc. ("PMU Pal," "we," "us," or "our"), a corporation registered in the Province of Ontario, Canada, with its principal office at 4580 Eastgate Pkwy Unit 3, Mississauga, ON L4W 4K4, Canada.
By creating an account, accessing, or using the PMU Pal platform at pmupal.com (the "Service"), you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.
If you do not agree to these Terms, you must not use the Service. We reserve the right to modify these Terms at any time. Material changes will be communicated via the email address associated with your account or through a notice within the Service. Your continued use of the Service after such notice constitutes acceptance of the revised Terms.
You must be at least 18 years of age and have the legal capacity to enter into a binding agreement to use the Service. If you are using the Service on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms.
The Service is intended for licensed or practicing permanent makeup professionals, estheticians, and related beauty service providers. PMU Pal reserves the right to refuse service to any individual or entity at its sole discretion.
To access the Service, you must create an account by providing accurate and complete information, including your name, email address, and studio details. You agree to keep this information current and accurate at all times.
You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify us immediately at hello@pmupal.com if you become aware of any unauthorized use of your account.
PMU Pal shall not be liable for any loss or damage arising from your failure to safeguard your account credentials.
PMU Pal provides the following features to Professionals:
All Communications are sent on behalf of the Professional, using the Professional's studio name and contact information. PMU Pal acts as a technology platform that facilitates these Communications - it does not control, author, or endorse the substance of any Communication.
As a Professional using the Service, you acknowledge and agree to the following:
You are responsible for informing your End Clients that they will receive follow-up emails from you after their procedure, including aftercare guidance, an experience survey, a review request, and a touch-up reminder. This can be as simple as letting your client know during the appointment that they will receive follow-up emails from you through the Service. You represent and warrant that each End Client whose information you enter into the Service has been informed that they will receive these Communications on your behalf.
You are responsible for the accuracy of all client information and Professional Content you enter into the Service, including email addresses, procedure types, and scheduling dates.
You agree to comply with all applicable federal, state, provincial, and local laws and regulations in connection with your use of the Service, including but not limited to:
You may not use the Service to:
The Service includes features that allow Professionals to collect client feedback through experience surveys and to request public reviews. You acknowledge and agree to the following:
PMU Pal may send an automated experience survey to End Clients on behalf of the Professional. Survey responses are delivered to the Professional through the Service dashboard. The purpose of the survey is to collect genuine client feedback and to give the Professional an opportunity to identify and address any concerns before a separate review request is sent.
Following the experience survey, PMU Pal may send a separate review request email to End Clients containing a direct link to the Professional's public review profile (e.g., Google Reviews).
You are responsible for understanding and complying with the terms of service and review policies of any third-party platform to which End Clients are directed, including but not limited to Google, Yelp, and Facebook. PMU Pal makes no representations regarding the permissibility of review solicitation under any third-party platform's policies.
The Service is designed so that review request emails are sent uniformly to all End Clients. You agree not to use the Service, or any data obtained through the Service (including survey responses), to selectively direct, prevent, or discourage any End Client from leaving a public review based on their satisfaction level. Such practices, commonly known as "review gating," may violate third-party platform policies and applicable consumer protection laws.
With respect to the personal information of End Clients, the Professional is the data controller (or "business" under the CCPA) and PMU Pal is the data processor (or "service provider" under the CCPA). PMU Pal processes End Client data solely on behalf of and at the instruction of the Professional, and only for the purpose of providing the Service.
As the data controller, you are responsible for:
PMU Pal will process End Client personal data only as necessary to provide the Service and as described in our Privacy Policy. We will not sell, rent, or share End Client personal data with third parties for their own marketing purposes. We may use aggregated, anonymized data that does not identify any individual for analytical and service improvement purposes.
The Service includes an unsubscribe mechanism in every Communication sent to End Clients. When an End Client unsubscribes, PMU Pal will cease sending Communications to that individual on behalf of the Professional. The Professional is responsible for honoring such unsubscribe requests across all channels, not just through the Service.
PMU Pal is not a party to any agreement, transaction, or relationship between a Professional and their End Clients. The Service is a communication tool - it does not provide, endorse, or supervise any beauty services, medical procedures, or aftercare advice.
All aftercare content, whether pre-written by PMU Pal as a template or customized by the Professional, is provided for informational purposes only and does not constitute medical advice. Professionals are responsible for ensuring that all aftercare guidance communicated through the Service is accurate, appropriate, and consistent with their professional training and applicable regulations.
PMU Pal shall have no liability for any claims, damages, or disputes arising from the relationship between a Professional and their End Clients, including but not limited to claims related to the quality of services rendered, healing outcomes, or communications sent through the Service.
PMU Pal offers a free tier with limited functionality (up to 20 End Clients) and paid subscription plans with expanded features. Current pricing is available at pmupal.com/pricing. We reserve the right to change pricing at any time with reasonable advance notice. Pricing changes will apply at the start of your next billing cycle following such notice.
Paid subscriptions are billed in advance on a monthly or annual basis through our third-party payment processor, Stripe. By subscribing to a paid plan, you authorize us to charge the payment method on file for all applicable fees. You are responsible for keeping your payment information current.
You may cancel your paid subscription at any time through the billing section of your account dashboard. Upon cancellation, your subscription will remain active until the end of the current billing period. No prorated refunds will be issued for partial billing periods.
If your payment fails and is not resolved within a reasonable grace period, your account may be downgraded to the free tier or suspended until payment is received.
All fees are exclusive of applicable sales taxes, use taxes, value added taxes (VAT), harmonized sales taxes (HST), goods and services taxes (GST), or other similar taxes. You are responsible for all such taxes associated with your subscription, except for taxes based on PMU Pal's net income.
The Service, including its design, features, code, documentation, pre-built email templates, branding, and all related intellectual property, is owned by Raw Cosmetics Inc. and is protected by Canadian, United States, and international copyright, trademark, and other intellectual property laws. "PMU Pal" and the PMU Pal logo are trademarks of Raw Cosmetics Inc.
These Terms grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for its intended purpose during the term of your subscription. This license does not include the right to sublicense, resell, modify, reverse engineer, decompile, or create derivative works of any part of the Service.
You retain all ownership rights in your Professional Content, including customized email templates, client data, and studio branding materials you upload to the Service. By uploading Professional Content, you grant PMU Pal a limited, non-exclusive license to use, store, and transmit that content solely for the purpose of providing the Service to you.
If you provide suggestions, feature requests, or other feedback regarding the Service, you grant PMU Pal an unrestricted, irrevocable, perpetual, royalty-free license to use and incorporate such feedback into the Service without obligation or compensation to you.
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PMU PAL DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.
Without limiting the foregoing, PMU Pal does not warrant that:
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PMU PAL, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITIES, GOODWILL, OR ANTICIPATED SAVINGS, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF PMU PAL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
PMU PAL'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT OF FEES PAID BY YOU TO PMU PAL IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED CANADIAN DOLLARS (CAD $100.00).
The limitations in this section apply regardless of the form of action, whether the claim arises from a failure of the Service to deliver emails, inaccurate aftercare content, data loss, service interruption, or any other cause. Certain jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability shall be limited to the greatest extent permitted by law.
You agree to defend, indemnify, and hold harmless PMU Pal, Raw Cosmetics Inc., and their respective officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:
These Terms are effective from the date you first access or use the Service and continue until terminated by either party.
You may terminate your account at any time by canceling your subscription (if applicable) and contacting us at hello@pmupal.com to request account deletion. Upon termination, all pending Communications will be cancelled and will not be sent.
PMU Pal may suspend or terminate your access to the Service at any time, with or without cause, and with or without notice. Grounds for termination include, but are not limited to: violation of these Terms, use of the Service for unlawful purposes, abuse of the email system (e.g., sending to non-consenting recipients), non-payment of fees, or conduct that could harm the reputation of PMU Pal or the deliverability of its email infrastructure.
Upon termination, your right to use the Service ceases immediately. PMU Pal will retain your data for a reasonable period (not exceeding 90 days) to allow you to export your information upon request. After such period, PMU Pal may delete all data associated with your account. Sections 6.3, 8, 11, 12, 13, 14, 16, and 17 shall survive termination.
These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. For Professionals located in the United States, these Terms shall also be subject to applicable U.S. federal law where required.
Before initiating any formal dispute resolution process, you agree to contact us at hello@pmupal.com and attempt to resolve the dispute informally for a period of at least thirty (30) days.
If informal resolution is unsuccessful, any legal action or proceeding arising out of or relating to these Terms shall be brought exclusively in the courts of competent jurisdiction located in the City of Toronto, Province of Ontario, Canada, and you consent to the personal jurisdiction and venue of such courts.
To the maximum extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action. If for any reason a claim proceeds in court rather than through informal resolution, you waive any right to a jury trial.
These Terms, together with the Privacy Policy and any other policies or agreements expressly referenced herein, constitute the entire agreement between you and PMU Pal with respect to the Service and supersede all prior agreements, representations, and understandings.
If any provision of these Terms is found to be invalid, unenforceable, or unlawful by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, it shall be severed from these Terms. The remaining provisions shall continue in full force and effect.
The failure of PMU Pal to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. A waiver of any provision shall be effective only if made in writing and signed by an authorized representative of PMU Pal.
You may not assign or transfer these Terms or your rights under these Terms without our prior written consent. PMU Pal may assign these Terms, in whole or in part, without restriction, including in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets.
PMU Pal shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, power outages, internet or telecommunications failures, third-party service provider outages, pandemics, or labor disputes.
All notices to you may be delivered via the email address associated with your account. Notices to PMU Pal must be sent to hello@pmupal.com or by mail to: Raw Cosmetics Inc., 4580 Eastgate Pkwy Unit 3, Mississauga, ON L4W 4K4, Canada.
These Terms are drafted in the English language. In the event of any conflict between the English version and any translation, the English version shall prevail.
If you have any questions about these Terms of Service, please contact us:
PMU Pal - Raw Cosmetics Inc.
4580 Eastgate Pkwy Unit 3
Mississauga, ON L4W 4K4, Canada
Email: hello@pmupal.com